
USA Pro Cycling Challenge 2013 Finish Festival
Michael Franti performs for thousands of music lovers at Bohemian Nights at NewWestFest
Peggy Lyle
Consultant for Downtown Districts and Events/Festivals
Promotions/Marketing/Communications Professional
Leadership and Personal Transformational Coach
Dancer/Instructor of Social Dances including Swing & Latin
EXPERIENCE
EVENT DIRECTION & PROJECT MANAGEMENT
Served as event director and project manager for all Downtown Fort Collins Business Association promotions, programs and festivals including parades, car shows, concerts, art/cultural events, USA Pro Cycling Challenge Northern Colorado Stage Six finish festival, First Night Fort Collins, Colorado Brewers' Festival (30,000 people), and the Bohemian Nights at NewWestFest (attendance 100,000, 8 stages, over 100 live performances and 300 vendors)
TALENT BOOKING & PROGRAMMING
20 years of programming experience including Bohemian Nights at NewWestFest, FoCoMX Music Festival, Fort Collins Jazz Experience, Colorado Brewers' Festival, Jumpin' JiveCats Event Production and Downtown Fort Collins festivals & concerts.
MARKETING & ADVERTISING
Over a decade of experience in all aspects of marketing and advertising as Marketing Director for Downtown Fort Collins, including print, direct, social, digital radio, television and grassroots. Skilled in development of branding, campaign, design, collateral, promotion, programs, implementation and maintenance.
PUBLIC RELATIONS & MEDIA MANAGEMENT
Wide experience with stakeholder and external media relations and communications. Media management, interviews, promotions, crisis communications and damage control experience with local, regional, and national media.
DANCER & DANCE INSTRUCTOR
25 years of professional dance experience in Swing, Latin, Country, Tap and Hip Hop. Co-Founder/Owner of The Rhythm Company, The Jumpin' JiveCats, Swing Jam, Red Hot Hoppers and Salsa Sabrosa performance troupes. Choreographer, instructor, show producer, and performer with a long array of professional training including teaching with Frankie Manning and Chazz Young. Focused in Lindy Hop, Jitterbug, Charleston, Balboa, Shag, Jive, Boogie Woogie, Tap, Salsa, Bachata, Cha Cha, Merengue, Foxtrot, Waltz, Hip Hop and Funk Dances.
ADDITIONAL SKILLS

Peggy, festival director, with the collection of over 10 years of Bohemian Nights at NewWestFest branding (pillows!)
TRANSFORMATIONAL COACH
A graduate of Blue Mesa's Transformational Coach Training Program, up to International Coaching Federation (ICF) standards and ethics, focused on aiding people to reach their potential in life and their professions.
CERTIFIED TOURIST AMBASSADOR (CTA)
Certification demonstrating tourism industry awareness, city cultural assets, and providing outstanding customer service.